Role of Digital Marketing Specialist and Digital Marketing Company
Finding a good digital marketing specialist these days can be a real chore. Also known as an online marketing specialist, these people and/or companies seem to be everywhere. Offering a wide range of services for a wide range of fees. So how do you choose the right one for you? The first thing you need to do is identify what your needs are based on the size and overall importance of your site. From there you should be able to determine how many services of what type you need your marketing specialist to do.
Make a good SEO
Regardless of the size or importance of your website, everyone is in need of good SEO. Search engine optimization (SEO) is what every site owner needs in order to get on the coveted page 1 of the search results page, and it is the first thing you should consider when you first get your site online. Algorythym can do this for you from day one very effectively and easily. This is the basic task of any marketing specialist. Not so basic and a little more involved, is establishing a good pay per click (PPC) aspect of your site. This can help you garner a passive income and is typically done through services that Google offer. There are other ways of setting up PPC, but that is the most common and our experience lies here as well.
Consider your web design
Once these services are established, then it is time to look over your website and see if it needs help with the design aspect of it. The design you want should be on par with other websites in the same genre, or niche, like yours. Preferably, look on page 1 of the search results page after you type in the sites you want to see and look at those sites. If they are on page 1, then they are very popular, and you want to emulate what they did without copying it outright. This is something we specialize in as well, and we can design your site either to your specifications based on the above suggestion, or we can do that type of footwork ourselves.
Keep in mind that the design of your site will not be the sole determination of whether it is popular or not, but it does play a big part in how successful you are in retaining visitors and getting them to come back. It is important when you consider that you had us put in a good PPC program on your site. The more clicks your site gets, the more you get paid and more the popular it becomes and we both want that.
Social media marketing
From here, you should consider whether your website is ready for social media marketing. Even the smallest of start-ups have a Facebook feed that visitors can click on and share their site on their Facebook page. Some websites have this feed on their landing page, or home page, only. That’s fine, and that can be an effective enough social media marketing tool if you still have a very small site. Meaning a site with only a few pages. A social media feed is a great way to draw more attention to your site via your Facebook page. The more established sites will have more feeds, and that is fine.
Some site owners gauge how many feeds they want based on how many different social media accounts they have. While we can certainly determine this for you by that measure, we also take into account how quickly you want to grow, how active your current social media accounts are and whether too many feeds for not enough pages will make your site seem “top heavy”. These are just a few of things we take into account when you retain our services. As you can see, we like to cover all bases, and we are highly qualified to do so.
Give some advices
Now, if you are an upstart company with an equally new site, you may not be ready to actively pursue the reputation management angle yet. Keep in mind that other sites which just get started like to be proactive with this service and order it right away. Reputation management can mean a wide range of tasks from managing the content that goes on the site, to security measures. If you have any questions about his service, do not hesitate to send us an inquiry. We will not only let you know what we offer, but we will also tell you if we think you need any of these services yet or not. We do not want to sell you something that you will end up having buyers remorse from later on. That is not a good way to garner a person trust.
Do not let all this experience make you think that we are unaffordable though. Nothing could be further from the truth. We understand how competitive this field is, and we keep our fees competitive. We want your business, and we want you to be able to afford us, so when you do your price-matching, you will see that we do not charge substantially more than other digital marketing specialists. On the contrary, you may even see other companies charging more for the same services we provide.
In the end, we strongly believe in gaining peoples’ trust, loyalty, and business. You cannot have the latter without the two formers. This philosophy we tend to carry over onto your site while we are taking care of all the proposals you want us to. Not only are we capable of the technical aspects of this business, but we are capable of doing so ethically. If this is your philosophy as well, then we are sure to make good company. So if all this sounds appealing to you, which we are sure it does, and you feel we can provide you the services you need for a fair and competitive price, again, do not hesitate to contact the best digital marketing specialist there is.