Cannabis Marketing: Stop fighting with Google over Cannabis AdWords and Start Dominating Google’s Organic Cannabis Search Results.

For those of us around back then, it seemed to happen overnight; Google became the dominate force in all things information. Because Google offers the most accurate and relevant search results, we depend on it for everything in our lives. Without Google, the world would be a much dumber place. So why are so many people in the growing cannabis industry fighting with Google to try and sneak a cannabis advertising campaign under the radar of Google using AdWords?

Maybe the cannabis industry is too accustomed to doing things the hard way and fighting the system? Maybe it’s the outlaw roots? Or maybe it’s that the cannabis industry is so new that those hired to market cannabis products simply try to do what they did when they worked in real estate, food and beverage, or hospitality. They jump right in and try and buy AdWords, Google’s paid ads. One big problem, Google won’t sell AdWords that relate to cannabis. So instead of looking to Google organic (free) search cannabis marketers try to buck the system and cloak their campaigns and fly under the radar. Unfortunately for them, if not caught at the onset, once the campaign reaches a certain point of spend, Google calls for a manual review and bam, the program gets flagged and shut off. This is no way to live people. Go organic.

Veteran SEO companies like AlgoRhythm SEO know that once you understand how Google works, you can use its strengths, (the same strengths that have helped Google become the #1 search engine in the world) to get top organic search rankings for cannabis marketing search terms. It is all about learning the ranking factors that go into Google’s PageRank formula, which is how Google assesses the links pointed at your cannabis related website, the quantity and most importantly, the quality of those links pointed at you.

One of the reasons so many business owners gravitate to AdWords and not organic is that organic SEO has become impossible for those unethical SEO people that were committed to using short-cuts to rank crappy websites at the top of the most competitive searches. Do you really blame Google for cracking down? This bad SEO was cracking away at the very foundation the house of Google was built on. Google made updates that cracked down on auto-generated links, low quality content and crappy SEO. Google introduced strong and powerful updates like Panda, Penguin and Hummingbird, drumming out the bad guys and leaving only the companies like Denver SEO provider, AlgoRhythm left doing it the right way.

Below are a few things you should consider when thinking about how to dominate Google organic search for cannabis marketing. No matter how long it takes for Federal Laws to change, you will still want to rank organically so that you can drive traffic to your business for free and watch your competitors spend millions to try and keep up with you using AdWords. Organic is king, and why wouldn’t you want to be the king of cannabis marketing?

It all boils down to trust. Unfortunately, when you are just getting started, Google doesn’t trust your website. If Google doesn’t trust your website or its content, you are not going to be placed ahead of the millions of other pages competing with you for the cannabis search that drives your business. Once you have Google’s trust and you are doing the right things you can begin to rank at the top, capturing the traffic that will drive millions of dollars of revenue into your business. If you don’t have trust, you will have sunk to the bottom of rankings, so deep it will take James Cameron and a mini-sub to find you at those depths, and you don’t want that.

Indexed Age of Your Website and its Content: First let’s look at the indexed age of your website and its content. Google is going to take a long hard look at the age of both your cannabis related website and its content. The newer you and your content are the more of a challenge it is to get you ranked. Simply put. Google doesn’t trust the new guy. If you are brand new, don’t freak out, it’s not a sentence to online purgatory until you are an OG website. It just means SEO marketers will need to work harder to get you results ahead of schedule. You need a healthy diversity of links from many authoritative sources and you need to be feeding your domain a healthy diet of new authoritative links.

Authority Profile of Your Website and its Content: The most important thing you can do to rank for cannabis marketing keywords is be the authority on the niche you serve in the cannabis industry. Unfortunately, it is not enough to be the biggest know-it-all in your space, you need Google to recognize your authority in a way they can catalog, measure and rank. This means that your website must have a very strong profile of links pointing at it. Those links must be from websites that also have authority on the subject or industry. You need IP-diversity as well. You cannot have all your links coming from the same source. Most of the work any expert SEO company you hire does should be devoted to link authority. If they know what they are doing they will focus on bringing your business links with massive authority and diversity.

Quality Underlying Content: As an above the board, get results, SEO company that wins for our clients there is nothing more frustrating to me about our industry than the issue of underlying content. The content on your website is extremely important. Too many people build websites with little to no content and expect Google to magically know what the website is all about. That said; too many so-called SEO experts will gladly spend most or all of their time and your money focusing on the on-page content of your website. Underlying content should be table-stakes it’s like saying the NFL team with the best turf and stadium will win the Super Bowl. Paying an SEO expert to focus only on your content is like paying Tom Brady to water the field before a home game. Content is a major anchor that Google uses to determine your sites relevancy. An SEO partner should be able to guide you and help get fresh content but if that’s all they talk about, run for the hills. Content is cheap and easy, SEO is and link authority is not. Without trust and link authority your rankings will go nowhere.

About the author: Matt Eaton is President of AlgoRhythm SEO. AlgoRhythm is the #1 SEO provider in the United States for providing the trust and authority to build rank, dominate search and defend top positions. Matt can be reached directly at meaton@algorhythmseo.com or 303-803-7372 www.algorhythmseo.com

AlgoRhythm SEO Names Matthew Eaton President and Chief Operating Officer

By: AlgoRhythm SEO | June 12, 2017

Appoints Veteran Executive to Oversee Sales and Operations

Matthew Eaton

DENVER, June 12, 2017 – AlgoRhythm SEO today announced Matthew Eaton has been named President and Chief Operating Officer (COO), effective immediately. As President and COO, Eaton will have responsibility for all of the Company’s operating units. He will report directly to the Board of Directors

Eaton, 44, is a 10-year veteran of AlgoRhythm’s parent Silan Services and since 2007 served on Silan’s Board of Directors which comprises 4 of the nation’s top search engine optimization (SEO) brands, including AlgoRhythm SEO. Under Eaton’s guidance from his seat on the Board, Silan Services, strategically expanded its brand portfolio and improved execution across all brands. These actions helped drive solid topline growth and expanded the Company’s leading market share position amongst Organic SEO Providers and Digital Marketing Firms in the United States.

Eaton also played an instrumental role in leading the recently announced large-scale launch of AlgoRhytm SEO as a standalone in the Silan Services family of companies.

“For over a decade, Eaton has built an impressive track record of strategic, operational and commercial accomplishments,” said David Metzel, Digital Marketing Director. “He has proven to be a successful and trusted leader and brings to this position a strong reputation for developing people and inspiring teams. His wealth of experience across our industry, particularly in business development and sales, will be a valuable asset as we continue to accelerate growth. Eaton is emblematic of the deep bench strength we have developed at AlgoRhythm SEO, and I could not be more pleased about his appointment to this critical role at this important time.”

“The Board unanimously agrees that Matthew Eaton’s leadership experience coupled with his strategic thinking and proven ability to deliver results make him the right person to help execute AlgoRhythm’s strategic priorities and drive sustainable growth.” Metzel also commented.

 

 

AlgoRhythm
5082 E. Hampden Ave #332
Denver, CO 80222
855-339-1736
www.AlgoRhythmSEO.com

AlgoRhythm: Putting the Rhythm into Your Marketing Needs

Are you looking to start your own business but struggling to figure out where to begin? Do you see the huge pile of work that needs to be done and feel that it is overwhelming? You see the marketing, the ad campaigns, and everything else that needs to be done to get this business up and running, and seeing all of that, do you begin to wonder how you will get it all finished and have a profitable business? Well, here is how. Choose an online marketing consultant, like AlgoRhythm. We will handle all of the online marketing for you so that you don’t have to, making your job of starting this business much less overwhelming. Our offers are these: reputation management, social media management, web design, and so much more.

Reputation Management

At AlgoRhythm, we are exactly what our clients and future clients need for a marketing consultant. We can help with reputation management, social media marketing, website design, and so much more. Offer our clients some of the best business listings that a marketing consultant can. We can give hundreds of listings to feature the businesses of our clients and help them to gain more attention, whether it be on Google+, Foursquare, or Yelp. We will help get their businesses out to the public.

Social Media Management

We can guarantee great social media management. Our teams are dedicated to getting our clients’ business marketed on all of their social media sites, whether that be Twitter, Pinterest, Facebook, or Linkedin. We will schedule their social content. We help them to develop and monitor as well so that our clients don’t have to use all of that time marketing their businesses. Our teams are experts in creating social media campaigns that are the highest of quality and that enable our client to focus more on what is important for them: managing their revenue and their business.

Website Design

Not only that, but we also offer to help our clients with their website design. We help to develop WordPress websites with custom development and design, giving them the quality and the look that will get that business into the world. We deliver a beautiful website which will be easy to find and will be completely generated by our clients. Not only do we design the website for our clients, but we listen to what they want.

marketing consultant

SEO

There is also search engine optimization or SEO. This helps others to find the businesses that our clients want to have marketed. The SEO enables those businesses to be found easily on Google, Yahoo, Bing, and numerous other search engines. These improve the website visibility and helps customers to see the products and services so that they can know exactly what they are searching for. This is done through local keywords, big names, retail, medical, real estate, and charity. We, here at AlgoRhythm will bring the best experience with SEO in our partnership with our clients.

PPC

A partnership with AlgoRhythm also brings our clients the option to have a Pay Per Click for their ads. These ads are paid, and they are what appear in a variety of places on a variety of search engines. This Pay Per Click, or PPC, helps to generate an instant amount of traffic. Though PPC can be hard to handle for those who don’t quite know what they are doing just yet, we have PPC algorithm experts that can help our clients manage these to have successful campaigns and not waste precious time or money. We have experts in some ad campaigns such as Google AdWords and Facebook Ads. We have the ability to design the strategy and ads to give our clients the best results in the shortest amount of time possible.

Why Choose Us?

Having an online marketing manager for anyone’s business is extremely important. We help our clients to build their businesses. Focus on the hard parts of the business so that they can focus on the business itself. We focus on the search engines, the content, the online marketing, the social media, and the website creation so that they can focus on the relationships with their customers and the business that they are running. We help to provide our clients with quality content and quality marketing so that they don’t have to worry about creating it themselves.

Starting a business is stressful enough. Without AlgoRhythm, our clients would have to handle a number of difficult tasks on their own, tasks including getting their website out into the open, or even having a good quality website, to begin with. As we have seen, what we offer is precisely what anyone starting a business needs.

Why make the boss do it when an online marketing company is willing to do it for you? That is what we aim to do at AlgoRhythm. Our teams and specialists work hard to give our clients the best quality work that we can. We take the stress of marketing off of the client so that they can focus on what matters.

Contact Us:

So, are you looking for an online marketing company that can do the tedious marketing for you? Then you have come to the right place. For more information about our services and why to go with AlgoRhythm, visit our website, where we have a listing and description of all that our program offers for marketing. Included on the website is our contact information, where we can be found on a variety of social media sites, and even a blog describing the various benefits that come from choosing a company such as ourselves. If you are looking for a company that will help you develop your business, you can look no further. We will do our best to meet all of your needs as one of our many happy clients. Go to the website, visit our social media, and get into contact with us today.